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Policy Set - Review link text for SEO and Accessibility Best Practices
Policy Set - Review link text for SEO and Accessibility Best Practices
Updated over a week ago

Link text is the text that a user can select to navigate from a page on your website to somewhere else on the web. The link text often displays underlined and in a different color from the surrounding text. Link text should be descriptive of where the link takes a web visitor outside of the surrounding context.

Checks in this Policy Set

"Learn More" is used as link text

Link text should be descriptive of where the link takes a web visitor outside of the surrounding context. Using "Learn More" as link text is not accessible.

"Click Here" is used as link text

Link text should be descriptive of where the link takes a web visitor outside of the surrounding context. Using "Click Here" as link text is not accessible.

"Read More" is used as link text

Link text should be descriptive of where the link takes a web visitor outside of the surrounding context. Using "Read More" as link text is not accessible.

Full URL address is linked instead of text

A common accessibility issue is to create a link where the link text is the address for the link. Screen readers will often read these links letter by letter. For instance, a link embedded as http://google.com may be read as h-t-t-p-:-/-/-g-o-o-g-l-e-.-c-o-m.

"Here" is used as link text

Link text should be descriptive of where the link takes a web visitor outside of the surrounding context. Using "Here" as link text is not accessible.

"See All" is used as link text

Link text should be descriptive of where the link takes a web visitor outside of the surrounding context. Using "See All" as link text is not accessible.

"Link" is used as link text

Link text should be descriptive of where the link takes a web visitor outside of the surrounding context. Using "Link" as link text is not accessible.

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