Policy Set - Review link text for SEO and Accessibility Best Practices

Link text is the text that a user can select to navigate from a page on your website to somewhere else on the web. The link text often displays underlined and in a different color from the surrounding text. Link text should be descriptive of where the link takes a web visitor outside of the surrounding context.

Link text should be descriptive of where the link takes a web visitor outside of the surrounding context. Using "Learn More" as link text is not accessible.

Link text should be descriptive of where the link takes a web visitor outside of the surrounding context. Using "Click Here" as link text is not accessible.

Link text should be descriptive of where the link takes a web visitor outside of the surrounding context. Using "Read More" as link text is not accessible.

A common accessibility issue is to create a link where the link text is the address for the link. Screen readers will often read these links letter by letter. For instance, a link embedded as http://google.com may be read as h-t-t-p-:-/-/-g-o-o-g-l-e-.-c-o-m.

Link text should be descriptive of where the link takes a web visitor outside of the surrounding context. Using "Here" as link text is not accessible.

Link text should be descriptive of where the link takes a web visitor outside of the surrounding context. Using "See All" as link text is not accessible.

Link text should be descriptive of where the link takes a web visitor outside of the surrounding context. Using "Link" as link text is not accessible.

Link text should be descriptive of where the link takes a web visitor outside of the surrounding context. Using "More Info" as link text is not informative, so is not accessible.